OpenAI

Sora 2

Maker
OpenAI
Origin
United States
Released
Sep 30, 2025
Category
Video Generation

Strengths & weaknesses

  • Set the early bar for realistic, physically-consistent video generation
  • Strong brand recognition and broad public familiarity
  • OpenAI closed the Sora app in April 2026 and removes the API on September 24, 2026
  • Superseded by newer models from Google, ByteDance, and Kuaishou

Evaluation

In assessment · 60% measured

Scored on Sora 2 (and Pro) · sources as of Sep 19, 2026

w = weight, each criterion’s share of the overall score. Missing marks don’t count for or against. How scoring works

Enterprise fit

Highest-ROI use cases

Where Sora 2 fits inside a company, ranked by the strength of published ROI evidence for each use case.

All 100 enterprise use cases →
  1. 01
    Marketing, content & salesControlled trial
    Marketing & sales
    • ▸ Built for this kind of work (Video Generation)

More in Video Generation

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Google

Veo 3.1

7.2/10
  • Realistic motion and prompt adherence with native synchronized audio
  • Strong for cinematic scenes and ambience out of the box
  • Availability and pricing vary by platform and SKU
  • Generation still limited to relatively short clip lengths
Kuaishou

Kling 3

  • Excellent character motion and dramatic, controllable camera moves
  • Strong image-to-video animation from a single source frame
  • Frame preservation needs careful checking on longer generations
  • Native audio exists but is often disabled in third-party integrations
Runway

Runway Gen-4.5

  • Full creative production environment, not just a generation endpoint
  • Strong iteration, editing, and referencing tools for professional workflows
  • Audio still has to be added separately in most pipelines
  • Steeper learning curve than simple prompt-and-generate tools
ByteDance

Seedance 2

10.0/10
  • Multishot generation with longer, planned sequences
  • Upstream audio generation capability built into the model
  • Native audio is often disabled in third-party API routes
  • Smaller footprint outside ByteDance's own ecosystem